When: Monday, June 30 (9:00a – 4:45p) – Tuesday, July 1, (8:30a – 12:00n)
Where: Country Inn & Suites*
3251 Deposit Drive NE (at the intersection of East Beltline & I-96 exit 38)
Grand Rapids 49546
888.201.1746
http://www.countryinns.com/grandrapidsmi_east
Guest Speakers: Greg Stielstra, author of Pyromarketing, and Alan Mason of Good Ratings, with welcome from Dr Joseph Stowell, president of Cornerstone University
Cost: $49.00 per person suggested donation or $99.00 per station suggested donation (allows you to bring three or more people from your staff for one low cost)
(meals and resource materials including the book PyroMarketing come with registration)
Schedule:
MONDAY - JUNE 30
8:00–8:45am: Continental Breakfast (Rick Hopkins of Ada Bible Church w/ music)
9:00–9:45am:
What I’ve Never Said About Christian Radio, But Want To – Once host of the 15-minute daily radio program, Proclaim, and now president of Cornerstone University and its radio stations, Dr. Joseph Stowell will welcome us with insight and challenge to be who God has called us to be,
10:00am–12:00n:
Pyromarketing 1
– Marketing guru,
Greg Stielstra
, believes the era of mass marketing is ending. That’s not good news for
broad
casters, unless we better understand today’s marketing process. Stielstra will help us grasp how messages are best sent, received, acted upon and spread.
12:00n–1:00pm: Lunch - catered in/provided by AppleBee's
1:00–3:30pm:
Pyromarketing 2
– Stielstra takes the theory of pyromarketing and puts it on the street, or in this case, to the airwaves by providing practical and applicable steps for each area of the radio station – from on air to the office, from promotions to personnel management.
3:45–4:45pm:
The Perfect Storm of Underwriting Dollars – Revenue from business partners seems to be a silver lining to the cloudy outlook of donor dollars. WCSG’s GM Chris Lemke will lead a roundtable discussion in identifying what and where your station may want to devote its time and resources for its best return on investment.
5:00–5:30pm:
What’s on the Horizon and the Hill – The FCC, RIAA, ASCAP and you. What’s on the horizon regarding licensing and streaming costs, and what’s Capitol Hill thinking about it all? We’ll have an update from the Christian Music Broadcasters on what’s being done and how you can help.
5:45–7:30pm: DINNER at Uno’s Chicago Grill
TUESDAY MORNING
7:30–8:15am: Continental Breakfast
8:30–10:00am:
The Evolution of Your Listener Profile – Most every station now has a listener profile belonging to a Becky, Julie, or Lisa. But have we become too focused?
Good Ratings consultant Alan Mason suggests that for today’s station in today’s market, one listener profile or target is not enough.
10:15–12:00n:
Oh Joy! We’re All On The Same Bus – Because getting the right people in the right seats on the right bus often looks better in Jim Collins’ book than it does at your station, Alan Mason will help you - GM or jock - be part of making the journey better for everyone, offering counsel to help challenge and motivate you and your colleagues to move from good to great.
12:00n–1:00pm: Lunch - catered in and provided by AppleBee's
1:00–2:00pm: Optional Roundtable discussion (primarily for Michigan stations)