What Artists Wish Programmers Knew
We asked a group of Christian radio artists, anonymously, to speak candidly about their experiences with interviews and station visits. Their answers were honest, sometimes surprising, and consistently pointed to
10 Things Every Programmer Should Be Thinking About Right Now
I attended Country Radio Seminars in March, and the conversations happening there would be a wake up call for every programmer. Here are a few takeaways you should be thinking about
Radio’s Tectonic Shifts
These days, I think about the major shifts that have impacted our industry. This is in contrast to much of the detail work that used to consume me—the things programmers
The Future Won’t Be Built by Playing It Safe
When Bob Lubell, the man God called to start our ministry in Chattanooga, launched a Christian radio station (J103/WBDX), it seemed risky. Chattanooga didn’t have one, and there was plenty
Who Radio Listeners Care About Most
Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. The goal of your radio show should
Making Moments Matter: CMB Promotions Day
CMB Promotions Day shines a light on the creativity, compassion, and impact of marketing and promotions professionals across the Christian radio industry. These teams do far more than execute campaigns.
Understanding Podcasting’s Liquid Content Era
As mentioned in a recent Thought Letter, podcasting has entered what I’ve been calling the era of liquid content. The phrase isn’t meant as a slogan or a provocation. The
The Women Christian Radio Listeners Can’t Get Enough Of
Who are the female artists Christian radio listeners love the most? Nationwide listener research gives us the answer. These rankings come from real listeners scoring songs, and the artists with
From Bike to Mic: What Peloton Can Teach Us About Radio
Right before the world heard the news about the pandemic, I ordered a Peloton bike. At the time, I had no idea how meaningful that decision would become. What started
The Conference That Predicts the Future Confirms What We Already Know
Every March, Austin, Texas becomes a kind of cultural weather station. Now in its 40th year, South by Southwest (SXSW) has earned its reputation as the place where technology, art,






















































