CMB Industry Shout-out – Cari Kates
"Cari Kates, Director of Digital Content at Pillar Media, shout out to you for being one of the best collaborators in the business! Whether it’s a quick call, a text,
Radio’s Tectonic Shifts
These days, I think about the major shifts that have impacted our industry. This is in contrast to much of the detail work that used to consume me—the things programmers
CMB Update – April 2026
This month, Michelle shares an exciting headline about Cedarville alumni expanding Christian radio's reach, celebrates some major wins for stations and artists, and reveals powerful new data that proves just
The Future Won’t Be Built by Playing It Safe
When Bob Lubell, the man God called to start our ministry in Chattanooga, launched a Christian radio station (J103/WBDX), it seemed risky. Chattanooga didn’t have one, and there was plenty
CMB Industry Shout-out – Steve Shore
"Steve Shore, K-LOVE Music Platform Program Director, shout out to you for investing in the next generation of radio leadership! Our students love learning about the industry from your wealth
Who Radio Listeners Care About Most
Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. The goal of your radio show should
Making Moments Matter: CMB Promotions Day
CMB Promotions Day shines a light on the creativity, compassion, and impact of marketing and promotions professionals across the Christian radio industry. These teams do far more than execute campaigns.
Understanding Podcasting’s Liquid Content Era
As mentioned in a recent Thought Letter, podcasting has entered what I’ve been calling the era of liquid content. The phrase isn’t meant as a slogan or a provocation. The
CMB Industry Shout-out – Josh Lauritch
"Josh Lauritch, President of 55 Promotion, is deserving of a shoutout and all the "hey, girl, hey" we can muster! His quick wit and warm heart make every person he
The Women Christian Radio Listeners Can’t Get Enough Of
Who are the female artists Christian radio listeners love the most? Nationwide listener research gives us the answer. These rankings come from real listeners scoring songs, and the artists with





















































